08Visual identityالهوية البصرية
An identity of quality and belonging
The association’s original logo was redrawn in vector form, with a corrected seal and the flag at its official proportions, and extended into a complete visual language.
01The logoالشعار
Anatomy of the logo
- 1The rounded diamond
A green and gold ribbon shaped as a rounded square turned 45°: the shape every element of the identity grows from.
- 2The seal
A circular seal with a gold rim carrying the name ALGERIAN ASSOCIATION FOR QUALITY.
- 3The flag disc
The Algerian flag at the heart of the seal, drawn to its official proportions.
- 4Lettering
The Latin name in Playfair Display, the Arabic name in Noto Naskh Arabic.
02Lockupsصيغ الشعار
Logo lockups
03Coloursالألوان
Colour palette
Click a colour to copy its code.
04Typographyالخطوط
Four typefaces
Playfair DisplayLogo, Latin headings
Aa Qualité
Noto Naskh ArabicArabic name in the logo
الجمعية الجزائرية للجودة
IBM Plex Sans ArabicArabic headings and text
الجودة والتميّز
IBM Plex SansFrench and English text
Excellence 2026
05Graphic elementsالعناصر البصرية
Lattice, ribbons and icons
Diamond lattice
Green and gold ribbons
06Applicationsالتطبيقات
The identity in use
Illustrative mock-ups.
07Introduction postsالمنشورات التعريفية
Ten posts introducing the association
Published on the association’s Facebook and LinkedIn pages.
